Monday, October 15, 2007

Cloud Cult

The Minnesota-based eco-sensitive Cloud Cult synchronizes with the theme of Blog Action Day through activities led by singer-songwriter Craig Minowa. Who fronts the band and started the environmentally friendly non-profit Earthology Records which "uses only recycled materials and donates all profits to environmental charities," according to Wikipedia.

Their sets are enhanced by live paintings by visual performance artists.

The previous - Advice From the Happy Hippopotamus - seems to be the band's best effort, as of late.

Minowa does not burden his lyrics with his pro-ecological cause - which remains active on the sidelines. In fact, any eco-message is esoteric, if detectable at all. In an EconoCulture interview he related how he does not "want to sculpt the message of the music to be too soapboxy. It can turn a lot of people off. So really all you can do is try to make really honest and loving music, something people gravitate to..."

mp3 @ beatlawrence (chemicals collide - cloud cult)
video @ youtube (chemicals collide - cloud cult)
profile @ myspace
review @ pitchforkmedia
interview @ econoculture
home page @ cloudcult
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